When I think of experiential marketing, the imaginative recreation of Van Gogh’s bedroom comes to mind. In Eating the Big Fish, Adam Morgan emphasizes that traditional advertising falls short because people often overlook what advertisers say. He advocates for bold, immersive strategies to truly engage audiences.
A prime example is the Chicago Art Institute’s approach: to promote a Van Gogh exhibit, they reconstructed his bedroom and listed it on Airbnb, which sold out immediately. This exemplifies that people crave immersive experiences—so let’s deliver exactly that!
