LET’S CALL THE BABY UGLY
The Ugly Baby philosophy acknowledges when something is not yet at its best (Ugly) and emphasizes the importance of nurturing and developing it to achieve greatness (Baby)
ABOUT ME
Merriam-Webster’s word of the year for 2023 was ‘Authentic’—signaling a profound shift into the experience economy. Brands like FromSoftware, Liquid Death, and Meow Wolf have demonstrated the power of bold, unconventional ideas across different industries and captivated audiences worldwide. Their success highlights a crucial transformation in consumer preferences from material possessions to meaningful engagements. It introduces an essential yet emerging role within businesses: The Experience Designer. These professionals don’t just market products; they stage interactions that embody the brand’s identity, like Liquid Death’s audacious offer to sell your soul for a lifetime membership in their Country Club rewards program, turning the mundane into a compelling experience.
My upbringing in Mexico, South Texas, and Italy has been a tapestry of vibrant cultures and larger-than-life experiences. From the lively celebrations with my family in Mexico to the hearty humor shared with friends in South Texas and the love for community festivities in Italy, these diverse experiences have enriched my life and shaped my unique perspective on experience design.
As a Community Coordinator, I am driven by a passion to transform the ordinary into the extraordinary. I blend creativity, strategic thinking, to design impactful community experiences. My diverse background has prepared me for a future where I can drive significant change. I am not content with the status quo; I am driven to leverage my international upbringing and professional insights to spearhead innovations in experience design. My vision is to transform touchpoints between businesses and their communities into an opportunity for growth and enrichment.
My interests outside work include rucking, gaming, and spending time with animals.
