Alan Geiss

Experiential marketing strategist & designer.

Hello, I’m Alan, and I believe time is our most valuable asset.

I collaborate with teams to design engaging experiences that minimize unnecessary friction and leave people feeling glad they showed up.

Creating these moments takes empathy plus a willingness to play with bold ideas. To bring this to life, I start with a mindset: The Ugly Baby.

Pixar co-founder Ed Catmull calls early ideas "Ugly Babies" because they often start awkwardly. I use this concept to remind myself that promising ideas require time and support.

What I would add is that ugly babies can also exist in developed experiences. They emerge as misalignments or friction that disrupts the user experience.

My job is to help shape these ideas through open discussion, adapt them to the audience, and keep refining them until they are clear, meaningful, and ultimately lead to time well spent.