A portfolio type for featuring items in your portfolio.
The Challenge: For this project, my professor had us create our own brand through his “Full Metal Branding” framework. I developed The V, an urban oasis where nature meets holistic well-being. The V aims to address the growing loneliness and stress in urban environments by offering a nature-inspired, community-focused retreat. The brand book outlines The …
The Challenge: As the new Community Coordinator for the Business of Creative Enterprises undergraduate program, my first assignment was to enhance the traditional welcome-back party. The goal was to elevate it beyond the usual mix of food and networking to create a more engaging and memorable experience for the students returning for the fall semester. …
The Challenge: Collaborating with my classmates Carmen Henriquez Salman and Sofia Aldana, we tackled creating a transformational experience within the travel sector. Our project, “Voyagers,” aimed to revitalize how travelers interact with airports and destinations by merging historical and cultural education with the excitement of travel. The challenge was to convert the mundane waiting periods …
This project was in collaboration with Brenna McCormick, Dr. Jae Williams & Jasmine Solano. The Challenge: The primary challenge was to organize a memorable and impactful event that would resonate with Emerson students interested in arts and entrepreneurship. The goal was to bridge the gap between students and real-world artistic entrepreneurship through an engaging, educational …
Read more “VIBING WITH YOUR CAREER: TURNING A SCHOOL THEATRE INTO A NIGHTCLUB”
The Challenge: In this group project, my classmate (the amazing Ghadah Almogrin) and I chose to focus on Liquid Death, a brand that stands out for its unique approach in the bottled water market. We found Liquid Death’s commitment to sustainability and edgy marketing tactics compelling. Our report delves into their current marketing strategies and …
These events were in collaboration with Cynthia Ntinunu. The Challenge: The main challenge was to increase student engagement and participation in the undergraduate program events. Ugly Baby Identified: Despite interest in community events, participation in our monthly social hour was stagnant, as many discovered students preferred activities that did not require fixed schedules. To attract …
The Challenge: In my first semester of grad school, the concept of a marketing plan and creative brief were reinforced with an exercise: develop a product that incorporates a nut. Ugly Baby Identified: Our answer to the sea of forgettable nutrition bars. Most are just clutter in a snack drawer just too much sugar, but …
The Challenge: How do we show our students the community we’re building? Ugly Baby Identified: The entrance to our floor was uninspiring and blank, providing no sense of the program’s community or its dynamic activities. This absence missed an opportunity to immediately engage students and visitors, leaving them without a visual narrative of the program’s …
This event was in collaboration with ambassadors from the Business of Creative Enterprises program. The Challenge: The primary challenge was to infuse a sense of environmental responsibility into the campus culture, especially during the school-wide sustainability week. My goal was to transform a routine social gathering into an impactful event that entertained and educated attendees …
This project was in collaboration with Brenna McCormick, Adelaide “Addy” Russell, Emma Brady and Cam McLean. What is the BCE Showcase? The BCE Showcase is an end-of-year celebration for the program structured around three thematic components and events—each represented by a distinct shape that symbolizes a different aspect of networking and community building. The triangle …