The Challenge: For this project, my professor had us create our own brand through his “Full Metal Branding” framework. I developed The V, an urban oasis where nature meets holistic well-being. The V aims to address the growing loneliness and stress in urban environments by offering a nature-inspired, community-focused retreat. The brand book outlines The …
The Challenge: Collaborating with my classmates Carmen Henriquez Salman and Sofia Aldana, we tackled creating a transformational experience within the travel sector. Our project, “Voyagers,” aimed to revitalize how travelers interact with airports and destinations by merging historical and cultural education with the excitement of travel. The challenge was to convert the mundane waiting periods …
The Challenge: In this group project, my classmate (the amazing Ghadah Almogrin) and I chose to focus on Liquid Death, a brand that stands out for its unique approach in the bottled water market. We found Liquid Death’s commitment to sustainability and edgy marketing tactics compelling. Our report delves into their current marketing strategies and …
The Challenge: In my first semester of grad school, the concept of a marketing plan and creative brief were reinforced with an exercise: develop a product that incorporates a nut. Ugly Baby Identified: Our answer to the sea of forgettable nutrition bars. Most are just clutter in a snack drawer just too much sugar, but …